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We’ve talked about the increase of mobile app development services, particularly providers of mobile backend infrastructure like StackMob, Parse, Kinvey, Zipline Games and others. But how huge is the opportunity they’re addressing?
Water supply, Kinvey did some digging into iOS and Android apps and found with the intention of together, 73 percent of these mobile apps are basically static and don’t connect to a backend. IOS apps fare better with 35 percent of apps involving to cloud backends while 18 percent of Android apps connect to these services. Kinvey took a statistically expressive sample of extra than 2,000 apps in in cooperation the Apple App Store and Android Market and manually looked for services like figures syncing, social network integration, location management and other facial appearance.
The research is self-serving, but it helps shed some set alight on why some apps are extra engaging and appealing than others and what opportunities there are for apps to become extra dynamic. With the intention of’s an increasingly vital goal for developers, which are fighting to get noticed in a sea of apps and call for to find ways to make money, especially as users continue to prefer free apps. With the intention of has place an accent on engaging users finished longer periods of time, not just getting simple downloads. Localytics, an app analytics firm, reported earlier this time with the intention of one-quarter of apps are release opened one time.
I talked with Ryan Set alight, creative and marketing director at Kinvey, about the numbers and implications of this research. He said iOS apps are extra often together to backends since the App Store has been around longer, and developers have been working on the platform longer. He said Kinvey’s research has found with the intention of apps with the intention of connect to backends hear privileged rankings and extra downloads, since they’re liable dynamic with extra first content and are extra social and related. For example, apps with the intention of can connect to cloud figures are extra timely, while other apps are extra helpful since they contain social allotment, location in rank or push notifications.
“The rankings of apps and how loads of downloads they get beyond skepticism show with the intention of developers who invest in this see some return. From the users we’ve talked to, people get bored with an app with the intention of doesn’t change. It’s extra engaging to tweet something out or use an app with the intention of grabs new figures and is permanently first.”
Set alight said developers who don’t connect to backend services are tear into two camps. Some just don’t have the capabilities to build extra than a simple front end for their apps. And others are capable but don’t have the time or money to do it or aren’t persuaded the effort is worth it. Set alight said it’s understandable. He said he initially got into the backend business with Kinvey when he was questioned by a developer to build out some infrastructure for a mobile app, which finished up costing $7,000 and taking up two weeks’ time. With the intention of realization helped launched Kinvey, which, like its other rivals, is trying to solve the backend part of the equation for app developers.
Again, the figures is a caring selling point for backend providers. But I do reckon with the intention of it’s excellent to know the current situation and the options with the intention of are available to developers. The first name of the game in apps is engagement, something we discussed this week at our GigaOM Mobilize discussion. If you can’t hold on to your users, it’s straightforward for them to abandon your app and at that time there’s no way to monetize them. We’re seeing a huge spike in the number of freemium apps and in-app buy revenue, but it’s all needy on ongoing usage. Most huge-time app developers know this, but for the apps with the intention of soothe don’t have some dynamic backend relations, it’s a excellent reminder to look at with the intention of as an option to increase their competitiveness.
As Kinvey and a swarm of other providers are extra than keen to tell them, developers don’t have to build this stuff themselves. It costs money, but it may be worth it, especially as apps with the intention of are extra dynamic becomes the new expectation of app users.